Application Open
Applications Due
Program Start
Demo Day and SEED Live!
ABOUT SEED Immersion Program
SEED is an accelerator program designed to provide an immersion experience for startups with innovative products and services that can be applied to retail, supply chain, food sustainability, ecommerce, and supermarkets.
This corporate venturing program is designed by Innovation Studio in partnership with Retail Business Services and ADUSA Supply Chain services to help them improve and subsequently present how their business model can offer new market opportunities or solve specific corporate challenges.
Over the course of 5 weeks, startups will have the unique opportunity to receive mentorship and 1-2-1 advising from senior Retail Business Services and ADUSA Supply Chain executives, as well gain additional industry experience through workshops and training. The program will provide in-depth knowledge of the supply chain and grocery retail industry, position your brand with an international industry leading corporation and offer an opportunity to win $25,000 in cash prizes.
WHO CAN APPLY?
Any entrepreneur, small business owner or Startup, working in the areas of supply chain, grocery retail, logistics, warehouse management, supply chain analytics and forecasting. A prerequisite to apply is to have an established and proven minimum viable product (MVP) that will help validate their business model within the corporation.
PROGRAM opportunities
- Market opportunities or solve specific corporate challenges within the Grocery Retail and Supply Chain industry.
- Exposure for your business from each organization’s brand, network, and resources.
- Free Mentorship and workshops from leaders in the industry.
- Access to startups to strengthen your business offerings.
- In-depth knowledge of the supply chain and grocery retail industry to build a pitch deck.
- Opportunity to participate in SEED Live / Demo Day to win equity-free cash prizes worth $25k.
SEED IMMERSION IS SPONSORED BY
About Retail Business Services
Retail Business Services, is the services company of leading grocery retail group Ahold Delhaize USA, currently providing services to five omnichannel grocery brands, including Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Retail Business Services leverages the scale of the local brands to drive synergies and provides industry-leading expertise, insights and analytics to local brands to support their strategies with services including Business Integrity Services (Legal, Risk Management, Quality Assurance), Business Services (HR Technology Systems and Process Management), Communications & Omnichannel Service, Finance Business Services, Financial Planning & Analysis, Human Resources, Indirect Sourcing, Information Technology, Pharmacy Services, Retail Innovation, Store Development, Leasing and Facilities Support, and Strategy & Business Development. Retail Business Services is committed to diversity, equity and inclusion and we foster a community of belonging where everyone is valued.
Frequently Asked Questions
Any entrepreneur, small business owner or Startup, working in the areas of supply chain, grocery retail, logistics, warehouse management, supply chain analytics and forecasting. A prerequisite to apply is to have an established and proven minimum viable product (MVP) that will help validate their business model within the corporation.
SEED is a 5 week cohort-based program.
To ensure the safety of our participants and in accordance with ongoing precautions surrounding COVID-19, all sessions will be held virtually, via Zoom. However, the final Demo Day (Seed Live!) event will be a hybrid event on 08/23 and if prevailing conditions permit, in-person participation will be encouraged.
We will select 4-6 finalists focused on supply chain and grocery retail.
The program guarantees an accelerated path to a pilot with the sponsoring companies. The sponsors do intend to form long term relationships with the participating startups. The exact terms and conditions of that long term relationship will depend on each participant’s performance
No, the SEED Program is free to apply and attend thanks to our generous sponsors.
Yes, registration for SEED requires a commitment to all 5 weeks.
Each session will include curated content for online delivery taught by industry professionals.
Sign up for our Innovation Studio Newsletter or visit our website www.innovationstudio.org
The program offers an opportunity to win equity-free cash prizes worth $25k.
SEED 2021 STARTUP EXPERIENCE + NEWS
SEED Alumni
Lillii RNB’s team enables retailers to enhance customer intimacy, improve employee efficiency, and increase product availability to deliver a superior shopping experience at a lower cost of service.
WINNER 2021
SEED LIVE 2021
ALUMNI 2020
